Patta opened its doors in 2004. Situated right in the city heart of Amsterdam, the store became the centre of attention by bringing new excitement to the Dutch streetwear scene.

Founded by Edson Sabajo and Guillaume ‘Gee’ Schmidt as a means to provide themselves, as well as their friends and family with a steady supply of footwear and gear, that which has started as a hobby, has now flourished into a thriving business and recognizable brand. Both prominent figures in the Dutch Hip-Hop scene in the 90’s and early 2000’s, Edson as a DJ and Gee as host/MC, it was these shared interests that grew into a strong friendship and viable business partnership. Both sociable and open-minded people, they travelled to other countries hunting for sneakers and records, making tons of international friends along the way.

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